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1) There is no pollution in the native ecology
Organic development without pesticide residues
2) Superior provenance
elevated microelement content
3. High in antioxidants
High in vitamins A, C, and E and anthocyanins
4) Manual selection
The petals are full and nourishing.
5) Inherently dry
The sun's essential energy
6) Make thoughtful selections
difficult growing conditions, few blooms, secure, and residue-free
I. Food & Beverages
Butterfly pea flower powder has achieved a fairly mature level of application in the food and beverage sector, primarily reflected in the following aspects:
Natural Blue Colorant Applications
Butterfly pea flower powder serves as a source of natural blue colorant. In May 2025, the U.S. FDA officially approved butterfly pea flower extract as a food colorant for use in alcoholic and non‑alcoholic beverages, liquid coffee creamers, ice cream and frozen dairy desserts, gummies and hard candies, yogurt, chewing gum, ready‑to‑eat cereals, cookies, potato chips, and various other food products. This approval marks the first plant‑derived natural blue colorant authorized by the FDA.
In Southeast Asia, butterfly pea flower has a long history of traditional use, such as in Nyonya kuih (Malaysia) and Thai nam dok anchan (butterfly pea flower tea). In the food industry, butterfly pea flower extract is widely used in alcoholic beverages, fruit juices, soft drinks, confectionery, ice cream, puddings, noodles, canned goods, and other products.
The "Visual Selling Point" of the Product
The anthocyanins in butterfly pea flower exhibit pH‑dependent color‑changing properties: they shift to purple‑red under acidic conditions (pH <7), remain blue at neutral pH, and turn blue‑purple or green under alkaline conditions. This property makes butterfly pea flower powder an ideal ingredient for creating "color‑changing beverages" and "gradient layered drinks" – adding acidic components such as lemon juice triggers a color transition from blue to purple‑red, offering consumers a unique visual experience. Since butterfly pea flower extract itself has virtually no taste or odor, it does not interfere with the original flavor profile of the food product.
Functional Beverages & Tea Drinks
Butterfly pea flower powder can be used to brew herbal teas, offering antioxidant properties. In the tea beverage industry, butterfly pea flower is evolving from a simple coloring function toward a combination of "health value and visual experience." It is also used in innovative products such as butterfly pea flower jellies, steamed buns, and gradient layered beverages.
Bakery & Snacks
Butterfly pea flower powder can be added as a natural colorant to baked goods. It has also been used as a natural food colorant in dumpling wrapper production, simultaneously enhancing the nutritional and sensory properties of the product.
II. Dietary Supplements & Nutraceuticals
Butterfly pea flower extract provides antioxidant and anti‑inflammatory properties through its anthocyanins and other polyphenolic compounds.
Key Functional Directions: Studies have demonstrated that butterfly pea flower extract exhibits multiple biological activities, including antioxidant, anti‑inflammatory, anti‑diabetic, anti‑dyslipidemic, antimicrobial, and hepatoprotective effects. Applications as a nutraceutical ingredient include capsules, powders, tea bags, and other product forms.
In health foods, the extract is being developed for immune support, blood glucose control, and cognitive function improvement. The global butterfly pea flower extract market was estimated at approximately USD 350 million in 2025, with nutraceuticals representing a significant growth area.
III. Cosmetics & Personal Care
Skincare Products: Butterfly pea flower extract, with its anti‑aging and antioxidant activities, has been used in the development of various skincare products including facial masks, toners, soaps, and lotions. The antioxidant capacity of its total phenolic compounds helps protect the skin from oxidative damage. Existing patents have combined butterfly pea flower extract with other ingredients such as beautyberry fruit extract to inhibit histamine production and alleviate atopic dermatitis.
Sunscreen Products: Butterfly pea flower extract possesses UV‑absorbing properties and can be used in the development of sunscreen products. Sunscreen lotions, lip balms, and gels containing butterfly pea flower extract have been developed in related research.
