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5 Times The Extraction of Ginseng, A New Drink for Health Preservation

Views: 48     Author: Site Editor     Publish Time: 2024-12-25      Origin: Site

5 Times The Extraction of Ginseng, A New Drink for Health Preservation

ginseng

5 times the extraction of ginseng, a new drink for health preservation


As the health track becomes increasingly popular, Chinese health water is also emerging in the beverage category.


In the "Top Ten Global Food and Beverage Trends in 2025" released by Market Insight, the new chapter of raw material quality (Ingredients and Beyond) ranks first among the top ten trends. More and more brands realize that improving the quality of raw materials is the key. The global insight director of Innova Market Insight also emphasized: "Freshness, nutritional value, health benefits and the source of raw materials are factors that consumers particularly value."


However, the common raw materials of Chinese health water are still mainly red beans, coix seeds, red dates, wolfberries, and mung beans. Consumers also expect more diversified high-quality raw materials to obtain an intuitive upgraded experience. This time, a beverage company took advantage of the raw material upgrade to open up the situation and launched the "Ginseng and Wolfberry Health Water" with more differentiated advantages.


5 times the amount of ginseng raw materials to extract ginseng! What surprises will this leading Chinese instant tea brand bring?


First of all, the quality of the raw materials largely affects the taste and quality of the final health water. Ginseng comes from the Changbai Mountain production area and is sweet and refreshing. The brand also chooses to use Ningxia wolfberry, which has a more mature wolfberry industry, to ensure better quality.


In terms of technology, the brand not only pays attention to nutritional value, but also guarantees the taste experience. The new product achieves "5 times ginseng extraction", and 5000g of ginseng (artificially grown) is used as raw material for every 1000g of ginseng powder to meet the extraction amount. In addition, the brand also freeze-drying at -40℃ to lock in freshness, lock in more nutrients, restore flavor, and bring a more natural, soothing, and sweet taste experience. The brand conveys these R&D process highlights to users, which can also attract consumers to buy experience.

2017-03-28


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