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Analysis of Tonic Product Trends

Views: 38     Author: Site Editor     Publish Time: 2024-12-03      Origin: Site

Analysis of tonic product trends

Pure ready-to-drink:

Select clean ingredients and use ready-to-drink design to bring Chinese wolfberry plant tonic products to the market


Market characteristics: Unlike traditional tonics, ready-to-drink tonics are easier to absorb, the market scale is easier and faster to expand, and the product form is easily accepted by consumers. The unit price of the product is stable, which is conducive to the brand to promote raw material products to more consumers.

wolfberry


Among them, the Chinese wolfberry plant ready-to-drink tonic market has the largest market size, with a market share of 56%, mainly because consumers have a high awareness of wolfberry ingredients. Wolfberry mainly contains:

Polysaccharides: glucose, fucose and arabinose, etc.

Amino acids: such as lysine, isoleucine and phenylalanine, etc.

And wolfberry is highly universal and suitable for most consumers to drink. Among ready-to-drink tonics, the average unit price of dendrobium ready-to-drink beverages is high, and the year-on-year growth rate of the overall market GMV of dendrobium tonics in 2023 ranks among the top.


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